The Alliance of Liberals and Democrats for Europe Party (ALDE Party) is a European political party that brings together parties with common liberal, democrat and reform ideas from more than 30 European countries. The Brussels-based ALDE Party Secretariat supports the activities of the Party; organises its meetings; manages its external communication; and facilitates European policy development and networking amongst liberal parties. To support our growing activities, we are now seeking a:
Service provider on qualitative research on liberal political identity in 5 EU Countries
Need to define the liberal political identity
As part of its research programme, the ALDE Party seeks to commission qualitative research across five EU countries to define what liberalism represents today and to identify the unifying liberal identity that can resonate with liberal voters across Europe. This research initiative builds on the findings of the ALDE quantitative survey conducted in September 2024, which revealed a persistent identity crisis and trust gap among liberal voters across Europe. For many, the political identity of liberal parties remains unclear, and doubts persist regarding the capacity of liberals to address people’s challenges effectively.
Qualitative research, particularly focus groups, is an essential tool to address the identity challenge and craft a distinctive and inspirational political identity for European liberals. It provides nuanced insights into voter perceptions, values, and emotional responses, offering a deeper understanding of how liberal ideas are perceived and how they can be framed to resonate more effectively. This approach aims to articulate a liberal political identity that transcends being a lowest common denominator of diverse liberal perspectives across Europe.
Instead, the goal is to create a unifying, aspirational identity that connects with voters and strengthens the broader liberal movement. By doing so, this research will contribute to reinforcing the ALDE Party’s brand and fostering a distinctive European liberal identity that supports winning political strategies.
The expected timeline for conducting the focus groups is anticipated to start in March 2025. The final reports summarizing the findings and insights from these focus groups are expected to be delivered between April 2025 and the end of the second trimester of the same year. The specific timelines for each country will be confirmed in writing with the selected provider, based on availability and other relevant factors.
Maximum estimated value of the contract: 150.000€ excluding VAT.
For the full tender specifications please refer to the files below.
Tenders must be submitted together with Appendix I (in both excel and pdf format) and Appendix II filled in and signed, by 14 February to Raphael Velez, Campaigns adviser at the ALDE party (rvelez@aldeparty.eu) with compliance@aldeparty.eu in copy. Questions should be addressed to both rvelez@aldeparty.eu and compliance@aldeparty.eu. The final decision will be communicated no later than 28 February 2025.